The Science that Informs Every Standard

Explore all Science

New Standards For
Healthier Living

An ecosystem in balance

Product development shapes the health of people and ecosystems. MADEWORKS Intelligence brings over 15 years of research and a comprehensive chemical intelligence platform to the decisions that determine product performance, shelf life, and material health. Each MADE Certification is grounded in science, public health priorities, and the needs of today's consumers.

Mission

An Ecosystem in Balance

MADEWORKS Intelligence envisions a world where consumer products support healthier bodies, homes, air, water, and soil and honor people, animals, and ecosystems. Its science-led approach connects safer product development with marketplace action to support systemic change.

Collective Action

Systemic change grows from coordinated action. MADEWORKS Intelligence brings together science, industry leadership, and informed consumer choices, turning meaningful steps into marketplace transformation.

Demanding Change

Consumers create marketplace momentum through intentional purchasing decisions. Choosing MADE WISE Certified™ and MADE SAFE® products supports brands committed to safer chemistry and responsible production. Collective demand can accelerate safer alternatives, strengthen transparency, and transform how products are made.

Explore The MADE Standards

The Impact

Advancing change through conscious commerce

Environmental Protection

MADEWORKS Intelligence envisions a world that prioritizes people, animals, and ecosystems, with consumer products that support healthier bodies, homes, air, water, and soil.

Public Health

MADE Certifications screen products against more than 15,000 harmful substances and apply science-based criteria to ingredients and materials. The resulting progress supports cleaner air, water, and soil for people and ecosystems.

Marketplace Influence

MADEWORKS Intelligence builds momentum for a healthier future by connecting science, product formulation, and marketplace action to drive systemic change.

Advisors | Board

A focused team of experts, advisors, advocates, and consultants translates science into action to advance a healthier, more equitable, and sustainable world.

The Evolution of MADEWORKS Intelligence

2015

The Ecosystem Approach Begins

Incorporated the organization and established the foundation for MADE SAFE's work. Founder Amy Ziff pioneered the Ecosystem Approach in collaboration with scientific advisors.

2016

Certification Enters The Marketplace

Launched MADE SAFE® at Natural Products Expo West with 12 participating companies and 24 certified products, introducing a new standard for safer products.

2017

Education & Community Take Shape

Published the first Chemical Profile, focused on hazardous substances found in hair dye, and hosted the inaugural Raise the Green Bar Summit with leaders in health, science, and sustainability.

2018

Momentum Across Science & Standards

Expanded the Chemical Profiles series, certified more than 1,000 products, co-hosted the second Raise the Green Bar Summit, and became a nonprofit partner of 1% for the Planet.

2019

Growing Visibility & Impact

Screened more than 4,000 substances, certified more than 1,700 products, received coverage in "Women's Wear Daily", and published the "What's In Wipes?" report.

2020

Guidance For A Changing World

Published new educational resources for COVID-era care and healthy pregnancy, released the MADE SAFE Banned List covering 6,500 chemicals, and expanded collaborations across nonprofit and industry partners.

2021

Partnerships Scale The Mission

Became a featured partner in Amazon's Climate Pledge Friendly program, launched a partnership with B Lab, screened more than 6,400 substances, and published new research on sustainable fashion.

2022

Advocacy Meets Digital Expansion

Redesigned the website, expanded brand-partner storytelling, partnered with Wayfair, and launched a national education campaign on polyvinyl alcohol with leading advocates and collaborators.

2023

Consumer Reach Expands

Launched a content partnership with "Consumer Reports" and reached 3,262 certified products, extending access to trusted information for safer choices.

2024

Standards Move Forward

Joined Washington State's Toxic-Free Cosmetics Implementation program, expanded the MADE SAFE Banned List to more than 15,000 substances, and introduced its next evolution, the MADE Banned List™.

2025

A New Certification Construct Emerges

Welcomed new partners, introduced redesigned certification seals, launched the first MADE WISE Certified™ supplements, and established MADEWORKS™ as a broader platform for certification and intelligence.

2026

MADEWORKS Intelligence™ Launches

Completed the organization’s rebrand and launched the MADEWORKS Intelligence platform, carrying the work forward through science, standards, and marketplace transformation.